A Penalty He takes another step towards sustainability.
After launching S11 Ecoknit, the first ECO -FAFA certified football ball, we expanded the technology for the category of shoes.
Innovation gave rise to the max 1000 Ecoknit, the first national futsal footwear made with fabric obtained from the recycling of pets bottles.
Details of the Max 1000 Ecoknit boot
The model receives the ecological tissue throughout the body of the product, with application from the skin to the boot locker.
In addition to sustainability, the Ecoknit technology applied to shoes guarantees comfort, breathability and foot ventilation.
The application of ecological raw materials guarantees greater thermal comfort, since the fabric is perforated in the part in which the tongue and side windows would be found. In addition, the elasticity of the fabric allows the shoes to be adequately adapted to the foot, but without suffocating or squeezing, that is, you have the comfort and safety that the shoes will not come out of your foot.
Performance and innovation at the maximum level
It is not only the ecological fabric that marks the pioneering of the Max 1000 Ecoknit model.
The footwear receive two other unpublished technologies developed by the penalty: stabilizer and Molix 360.
The first focuses on the guarantee of stability in the lateral movements and in the firmness in the phase, which is perceived in the Max 1000 Ecoknit model from the outside of the highest than internal sole.
«When you raise the external side of the sole, there is a protection gain, since it ends up generating a wider support for the foot, which helps prevent the twist of the side ankle, which is one of the most common lesions in Futsal.» Franco description.
Molix 360 technology is a reinterpretation of the technique used in the first shoes of the Max line.
Innovation is applied in the calcium area: in the form of prisms on the skin and with bas -relief channels in the sole that improve the flexion movement.
The result is a shoe that guarantees the control and domain of the ball during the game, with greater efficiency in the region and extra softness.
The Max 1000 Ecoknit shoes also present the brand’s attributes, such as the neo cushion of Eva between Impact, the non -marking system and the Ultra Grip and Rotate technologies.
The new model is the result of over a year of study, development and tests with athletes.
«There was no wide shoe with Eva, with Eva giving the comfort and cushioning that the athlete needs Futsal and which allowed the control of the balls and the achievement of short and quick dribbles safely.»,
Futsal levado a sério
For the launch, penalty betting on the motto Futsal taken seriouslywhich will be present in all parts of communication of the product, both in the digital environment and in terms of sale.
The campaign strengthens the commitment of the brand for sport, which has been defended and propagated by the supplier for 50 years.
Aimed at both professionals and amateurs, the Max 1000 Ecoknit footwear are part of the Max line, a reference to Futsal, and is the main betting of Penalty for sport.
The brand includes a solid calendar of release activations, including actions at the Futsal World Cup, which takes place in September in Lithuania.
The model will also be at the foot of the brand’s influencers and more than 20 sponsored athletes, including seven times better in the world of Amandinha and in the goalkeeper Guitta.
And in addition to activating the launch through the partnership federations, the sanction will extend its sponsorship actions to regional competitions aimed at amateur athletes.
We want the brand to be in all games, it doesn’t matter if it is a professional championship or weekend tournament. We know that those who go to the field want to do their best, and the Max 1000 Ecoknit shoes are this: it is the maximum performance. It is your game taken seriously.
Available for sales
The Max 1000 Ecoknit boot will have national and international distribution.
With the numbering from 34 to 44, in two color options: white with black and red details, also in the black option with white and yellow details.
Take a look at e-commerce It is a penalty.
He meets two other new models recently made available with the penalty with Ecoknit technology: The Brazil 70 Locker Boot, also focused on Futsathe, Shortcottish se7e Company Para.
Which is your favorite? Stay tuned for all versions and other news here to the Sou of the EU and the official Instagram of Penaly.
LEIA TAMBÉM: POR QUE EDUCAÇÃO FÍSICA É IMPORTANTE? PREPARAÇÃO DE ÁRBITRO DE FUTEBOL PENALTY LANÇA BOLAS INFANTIS PERSONALIZADAS COM A RI HAPPY
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