After pioneer at S11 Ecoknit, the penalty develops the first national Futsal tennis made with Eco Fabric

The brand takes another step towards sustainability with the launch of the Max 1000 Ecoknit shoes, made with fabric obtained from the recycling of pets bottles.

The largest national manufacturer of sports equipment, the Penalty He takes another step towards sustainability.

After launch S1 EcokniteThe first FIFA FIFA certified football ball, the brand expands technology in the category of shoes.

Innovation gave rise to Max 1000 EcoknitFirst national Futsal shoes made with fabric obtained from the recycling of pets bottles.

The model receives the ecological tissue throughout the body of the product, with application from the skin to the boot Locker.

In addition to sustainability, the Ecoknit technology applied to shoes guarantees comfort, breathability and foot ventilation.

«The application of ecological raw material guarantees greater thermal comfort, since the fabric is pierced in the part in which the tongue and side windows would be found. Furthermore, the elasticity of the fabric allows the footwear to be adequately adapted to the foot, but without stifling or squeezing, that is, you have the comfort and safety that the shoes will not come out of the foot,»

Performance and innovation at the maximum level

It is not only the ecological fabric that marks the pioneering of Max 1000 Ecoknit model.

The footwear receive two other unpublished technologies developed by the penalty: stabilizer and Molix 360.

The first focuses on the guarantee of stability in the lateral movements and in the firmness in the phase, which is perceived in the Max 1000 Ecoknit model from the outside of the highest than internal sole. «When you raise the external side of the sole, there is a protection gain, since it ends up generating a wider support for the foot, which helps prevent the twist of the side ankle, which is one of the most common futsal lesions.»

Molix 360 technology is a reinterpretation of the technique used in the first shoes of the Max line.

Innovation is applied in the calcium area: in the form of prisms on the skin and with bas -relief channels in the sole that improve the flexion movement.

The result is a shoe that guarantees the control and domain of the ball during the game, with greater efficiency in the region and extra softness.

The Max 1000 Ecoknit shoes also present the brand’s attributes, such as the neo cushion of Eva between Impact, the non -marking system and the Ultra Grip and Rotate technologies. The new model is the result of over a year of study, development and tests with athletes. «There was no wide shoe with Eva, with Eva giving the comfort and cushioning that the athlete needs Futsal and which allowed the control of the balls and the achievement of short and quick dribbles safely.»

Futsal taken seriously

For the launch, penalty betting on the motto Futsal taken seriouslywhich will be present in all parts of communication of the product, both in the digital environment and in POS.

The campaign strengthens the commitment of the brand for sport, which has been defended and propagated by the supplier for 50 years.

Aimed at both professionals and amateurs, the Max 1000 Ecoknit footwear are part of the Max line, a reference to Futsal, and is the main betting of Penalty for sport.

The brand includes a solid calendar of release activations, including actions at the Futsal World Cup, which takes place in September in Lithuania.

The model will also be at the foot of the brand’s influencers and more than 20 sponsored athletes, including seven times better in the world of Amandinha and in the goalkeeper Guitta.

And in addition to activating the launch through the partnership federations, the sanction will extend its sponsorship actions to regional competitions aimed at amateur athletes.

«We want the brand to be in all games, regardless of professional games or the weekend tournament. We know that those who go to the field want to do their best, and the Max 1000 Ecoknit shoes are that: it’s the maximum performance. It’s your game taken seriously»,

The campaign will also include videos in a school environment, in the communities of communities and a more technical approach to the ecological raw material from the resumption of the penalty university project, aimed at sellers and retailers.

The max 1000 is the face of the penalty and has different technologies that provide greater performance during dance games.

Its composition is based on buttyly rubber, air resistant raw material, IE, provides balance, something fundamental during crossings in the area and long -range shots.

It has Thermofix technology – the camera covered with synthetic threads – a complement that offers stability during professional or amateur use.

In addition, the maximum 1000 has a water absorption of 0%, with Totdec technology, maintaining properties such as: weight And speed equipment, even in rainy climatic conditions.

«Fusion eliminates traditional seams that allow the ball to have a more homogeneous trajectory, balanced and much more accurate in football»,

Participation in the championships

The Max 1000 ball has already been raised at the foot of the Futsal players of the Brazilian team, also in the Paulista, Mineiro, Goiano, Santa Catarina, Amazonian and Gaucho championships.

Continue to follow the content of the blog and keep in addition to everything that the penalty offers in sports equipment.

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